Digby Jones on Hereford Furniture

Furniture is an absolute necessity in this society. Every home needs furniture. There are several types of furniture with different designs to match the wants of different types of consumers. Hereford Furniture, a family owned business with over 40 employees, was making a loss of £80,000 the past year, therefore, the hero, Sir Digby Jones helps them by identifying the problems they have. "His mission is to turn survival into success and secure the future of the workforce" (BoB National).

Hereford Furniture's focus

After watching the video of Digby Jones: The New Troubleshooter episode 1, I realised that it is very important for businesses to put their focus on a particular area rather than having all at once. As for this case, having to manufacture, retail and import are the three main things that Hereford Furniture is focusing on, which is quite a lot and the focus can be diversified. Furthermore, they were producing up to 15,000 pieces of furniture with different designs, colours and shapes in a year. With the number of employees, it is really difficult for them to handle when they are also not expertise in every area. Therefore, according to Digby, it is best for Hereford Furniture to focus on one area with the most knowledge to increase the chance of being successful.

Hereford Furniture's communication

Communication is one of the keys to success. During the interview of Mike Muxworthy, the owner of Hereford Furniture, and the employees, Digby Jones found out that they have poor communication and that the employees' relationship with Muxworthy was not adequate. Without effective communication, the level of productivity will decrease. This is one of the issues that Hereford Furniture has to work on.

Rebranding Hereford Furniture

Another problem that Sir Digby Jones addresses is the name of the brand. They have changed their company's name to 'Hygge', which changes the whole feeling and meaning of the company. The name stands for warm, big home and love. It is also a very unique and catchy word, which can be easily remembered. By having a special and meaningful name, it can totally change the outlook of the company. They also came up with a logo for their product. It is an effective way to promote their product and to create brand awareness.

With the case, Sir Digby Jones has successfully changed the nature of the company and helped them to become more successful by lending a hand that they needed.